Shopping King Louie

A romantic comedy about Louis (Seo In-guk), a rich heir who always spends money to buy everything that has a subtle beauty talking to his soul. One day he loses his memory and meets Bok-shil (Nam Ji-hyun), a pure and energetic woman from the countryside. She is at first astounded by his spending habits. In the process of teaching him to only buy bare necessities or inexpensive small kindnesses that lighten up one's day, she also learns that bare necessities are not same for everyone as they depend on everyone's own values that shape their life and thus their shopping patterns. Both have innate innocence which bring them to care for each other, leading to undeniable love.